What makes a good? What are the feautures of a trailer?

What are the features of a trailer?

People normally say that trailers are a small version of the actuall film itself. But trailers are not 'mini-films'. They are a genre in their own right and have their own set of recognisable convenctions.

Trailers are designed to capture our attention and hold it for a short space of time. The information given to us is just enough to raise out curiosity but not enough to spoil the sotry f the film. A film trialer is like doing a jigsaw puzzle - we're given some information as to the plot and character and our task as the audience is to fill in the space in the time avalaible by watching the film. The sound in a trailer is very important too. The music in paticular is very important because it can swiftly manipulate our emotions an atmosphere. Voice-overs are conventionally used as a feature of advertising and it used to summerise the story, also emphasie credit information where appropriate such as film release etc.

A good trailer will aim to the following:

• Tease audience
• Bring/ drawback audience
• Give a insight to what may happen in the film
• Raise curiosity
• Include music
• Apply recognisable conventions but vary
• Title

When we see this logo below:

We suddenly get an expectation about what the film is going to be based on. The audience expectation of:

• Animation
• Family
• Children
• Fairy Tale
• Fantasy